New Delhi: Social media has emerged to be a revolutionary tool in present times. From connecting long lost friends to linking professionals seeking employment, social media offers the best prospects for socialising with the world from the comfort of your couch. However, the benefits of social media are not limited to just networking. Today, it has become a significant channel for the brands, e-commerce platforms, and even independent sellers to connect with their target audience and conduct sales online. Even though this trend is spreading like fire, especially with the growth of e-commerce in India, there are still several tactics which can be practiced to multiply sales on social media.